Overview

This engaging and practical one day course is to provide participants with the skills to design, plan and implement an effective marketing strategy within their organisation.

Course Content

• Understanding customer segmentation
• Defining your organisations positioning
• Selective market targeting
• Managing competitors
• Strategies for entering new markets
• Strategies for maximising existing markets
• Designing a tactical marketing plan
• Using relevant online and offline marketing

Programme Cost

£600 + VAT

Course Duration

1 Day

Overview

This is an interactive and participative one day workshop design which will provide participants with the skills to enable them to improve their organisations marketing effectiveness and impact.

Course Content

• Understanding the marketing mix
• The role of marketing in business
• Designing a tactical marketing plan
• Do’s and don’ts of marketing
• Marketing relevant to your organisation
• Online and offline marketing

Programme Cost

£600 + VAT

Course Duration

1 Day

About Neil

Neil accumulated 15 years experience working in the third sector, particularly in education, in a career spanning from Sales & Marketing to Chief Executive. Neil is now focused on working with individuals looking to start new businesses and supporting existing organisations with growth strategies and innovative solutions. Last year, Neil helped over 80 start-up companies in Wales and assisted the establishment of several Community Interest Companies (Social Enterprises).

Skills & Expertise

• Business planning and financial forecasting
• Business growth strategies
• Creative problem solving and innovation
• Identifying and developing new business opportunities
• Marketing strategy and implementation

Likes

• New technology & invention
• Social enterprises & community projects
• Enthusiasm of youth

Dislikes

• Disrespect
• Selfishness
• ‘Dream crushers’

Famous for

• Looking like Kevin Bacon
• Being annoyingly competitive

Inspired by

• Nurses and teachers

Burning ambition

• To fly (not in a vehicle)

On my iPod

• Kings of Leon
• Stereophonics
• Otis Redding

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About Chris

Experienced Human Resource Management professional with over 18 years HR and Development experience.  During this time Chris has worked at academic, public and private sector organisations in Wales and the West Country.

Chris holds a Master of Science degree in Human Resource Management and a BA(Hons) in Business Administration. Chris is a Chartered Member of the CIPD and Full Member of the Institute of Leadership and Management.

Chris is currently providing support to small businesses under the Welsh Government contract as a Workforce Development Advisor and a specialist IIP Advisor. In addition Chris also continues to work at the University of Wales in Newport as a visiting lecturer covering Human Resource Management at undergraduate and post-graduate level.

 
Skills & Expertise

• Organisational Development
• Human Resource Development
• Human Resource Business Partnering
• Organisational learning and knowledge management
• Supporting organisations through to Investors in People accreditation

Likes

• Working with Management Teams to realise their goals
• Supporting people and organisations through change
• Seeing the Investors in People standard really improving organisations
• Working with and supporting HRM students

Dislikes

• Blinkered people unwilling to change
• People or organisations thinking that learning is a cost and not an investment
• Negative mindset – anything is possible!
• Bureaucracy

Famous for

• In 1999, playing my father in squash on our wedding day in Jamaica – still a sore subject with my wife Shelley!
• Tower Cricket Club’s only left handed batsman and sponsor during our record breaking treble 2011 season

Inspired by

• Any entrepreneur who started with nothing
• Any cricketer who scores a ton – done it myself once in 2004 never to be repeated!

Burning ambition

• To travel to watch a winning Ashes Tour in Australia.

On my iPod

• Deacon Blue
• Duran Duran
• The Phoenix Choir (my fathers choir!)

CIOTEK Ltd are delighted to report another successful year – team changes, new contracts and a ten year anniversary pending in March 2013! With much to look forward to – we encourage our clients to reflect on what went well for them in 2012, and to also set their objectives for the coming year… make them SMART! To find our more – contact us to subscribe to our newsletter… nia@ciotek.com

About Steve
Steve started working with CIOTEK after 30 years in technical sales, marketing and commercial management with an international manufacturer of industrial components.
Since joining he has used his experience of selling to technically demanding customers to assist clients achieve their targets in customer engagement, business growth and accessing new domestic and export markets.
Steve is a Welsh Government ITD (International Trade Development) advisor for the Energy & Environment and Advanced Manufacturing sectors.

Skills & Expertise

• Contract Negotiation
• Key Account Management
• Training and Mentoring
• Sales and Commercial Management
• Pricing for Profit

Likes

• Achieving Measurable Results
• Finding Creative Solutions
• Getting involved

Dislikes

• Bureaucracy
• Negativity
• Taking a back seat!

Famous for

• Cartooning
• Carrying a Camera

Inspired by

• My father – to treat everybody with respect and do the right thing

Burning ambition

• To gain a pilot’s licence

On my iPod

• Classics from 50 years of rock & pop
• Anything from opera to punk

Does your institution need some entrepreneurial inspiration? Do you want to challenge your students to think business and exercise their enterprising spirit? CIOTEK Ltd has a long standing relationship with numerous HE and FE institutions across South Wales, having delivered business start up presentations, development modules in marketing, planning and finance, dynamo role model talks and enterprise challenges. Enthusing the young business minds of our future is key to promoting a knowledge economy – maximising the learning and skills acquired in education, and applying these to the development of strong, commercial start ups.

Contact us today if you would like to access any of the following services, some activities will attract funding from the Welsh Government, Dynamo Role Model Scheme or Venture Wales’ Graduate Support Scheme:

• Dynamo Role Model Talks – invite a role model to speak to your students about their experience of starting up a business.
• Taster Sessions – invite a business mentor to speak to your students about the pros and cons of setting up a business and what to think about when considering enterprise.
• Modules – if you have students who are interested in setting up their own enterprise but need some guidance – speak to us about running specific workshops in Marketing, Finance, Business Planning, Presentation skills and Team Building.
• 1-2-1 Mentoring – Our team of experienced business advisors are happy to meet with individuals looking to set up a business, to provide specific advice, guidance and support to take their idea from concept to commercialisation.
• Enterprise Challenges – The team of advisors at CIOTEK Ltd have supported various enterprise challenges in the past, facilitating the challenge, judging and providing feedback.