Developing an Effective Marketing Strategy


This engaging and practical one day course is to provide participants with the skills to design, plan and implement an effective marketing strategy within their organisation.

Course Content

  • Understanding customer segmentation
  • Defining your organisations positioning
  • Selective market targeting
  • Managing competitors
  • Strategies for entering new markets
  • Strategies for maximising existing markets
  • Designing a tactical marketing plan
  • Using relevant online and offline marketing

Programme Cost

£600 + VAT

Course Duration

1 Day